Nobody refers the ‘what’

Nobody refers the ‘what’   We pour a fortune of energy into the ‘what’. The job title. The service list. The perfectly worded LinkedIn headline. All of it necessary – and almost all of it forgettable. ‘Business consultant.’ ‘Networking trainer.’ None of it really sticks, because none of it tells anyone why you bother getting […]

Do you share WHY you do what you do?

Do you share WHY you do what you do? When I wrote my first book, The Unnatural Networker, it took about 15 months to complete the first draft. There were two reasons for why it took what I perceived to be a very long time: Firstly, I only fitted in writing around my day job […]