Why I don’t like blowing my own trumpet
Why I don’t like blowing my own trumpet That’s right – I don’t enjoy self-promotion. I don’t like blowing my own trumpet. In my last article (which you can read here) I discussed what self-promotion is and why so many people find it uncomfortable. In this second article in a series of 3, I’m going […]
Are you an Unnatural Promoter?
Are you an Unnatural Promoter? I’m an Unnatural Promoter. What do I mean by this? I mean that I’m not great at blowing my own trumpet. I’m very happy to talk about other people – but when it comes to talking about myself, I find it difficult and awkward. In this first article in a […]
How to connect to the audience when public speaking
How to connect to the audience when public speaking Charlie Lawson speaking to an audience with a hand held microphone When listening to a top-level professional speaker, do you ever notice that it often appears as if they aren’t presenting to the audience so much as having a chat with them? Each individual listening feels […]
Do you get nervous when speaking in public?
Do you get nervous when speaking in public? Everyone gets nervous when speaking in public. It doesn’t matter if it’s your first time, or you’re a professional speaker who speaks to audiences every day – nerves are completely normal. I speak regularly to audiences of all sizes, and I worry if I’m not feeling at least a little […]
What is networking?
What is Networking? In life, you’ll often hear the phrase ‘it’s not about what you know, it’s about who you know.’ This is absolutely true – but when it comes to networking, it goes a stage further than that. Yes, who is more important than what: but more important is how well you know people. Unfortunately, a lot of people don’t […]
How important is public speaking when networking?
How important is Public Speaking when Networking? Heights, spiders, flying, death. Look through any list of the human race’s worst fears, and these will commonly appear. Along with one other – public speaking. But when you promote your business through networking – online or in person, you will have to speak in public. Think about […]
5 Signs of Networking Burnout
5 Signs of Networking Burnout (and how to get past them) I recently read a post on LinkedIn talking about networking burnout. The writer talked about how she was doing so much networking, that it felt like her only social life was the networking she went to – and as such, she felt burnt out […]
My ideal client is your Aunt. How can I get referred to people like her?
My ideal client is your Aunt. How can I get referred to people like her? Last month I wrote an article (click here to read it) about the importance of being targeted and specific when asking for referrals. We looked at how to do this if you sell your product or service to businesses. But what if […]
Why getting specific will get you more referrals
Why getting specific will help you get more referrals You’ll often hear networking professionals like me tell you to be specific and targeted when asking for referrals. Unfortunately so many business people get stuck though. They might accept they should be specific – they just don’t know how to do be specific. Let me help. There is […]
What’s the Red Ferrari in your business?
What’s the Red Ferrari in your business? It’s a truism of networking, but the more specific you are about who you want to speak to, the more likely you will get referrals to them. This sounds counterintuitive. You might think that ignoring a whole swathe of potential customers to focus on one specific target is […]
