My ideal client is your Aunt. How can I get referred to people like her?
My ideal client is your Aunt. How can I get referred to people like her? Last month I wrote an article (click here to read it) about the importance of being targeted and specific when asking for referrals. We looked at how to do this if you sell your product or service to businesses. But what if […]
Why getting specific will get you more referrals
Why getting specific will help you get more referrals You’ll often hear networking professionals like me tell you to be specific and targeted when asking for referrals. Unfortunately so many business people get stuck though. They might accept they should be specific – they just don’t know how to do be specific. Let me help. There is […]
What’s the Red Ferrari in your business?
What’s the Red Ferrari in your business? It’s a truism of networking, but the more specific you are about who you want to speak to, the more likely you will get referrals to them. This sounds counterintuitive. You might think that ignoring a whole swathe of potential customers to focus on one specific target is […]
The Value of a Smile
The Value of a Smile (even when wearing a mask) Lockdown. We all remember what that was like, don’t we? And while we definitely try to not focus on what was happening in the world at the time, sometimes, little reminders just pop up. This picture came up in my Iphone photo memories the other […]
Let me tell you a story
Let me tell you a story This story is about Deena, who is a lettings Agent. Deena received a call in her office at about 5pm on a February afternoon. On this particular day, it was raining. Being February, it was also virtually dark. The person on the line was a lady, and it was clear very […]
Do you recognise your networking opportunity?
Do your recognise your opportunity when networking? Hopefully, we all know by now that networking is about building relationships. If we go networking trying to sell, we’ll be doomed to failure, because no one ever goes networking with the intention of buying anything. This particularly applies when presenting your business when networking (whether online or in […]
How important is follow up?
How important is networking ‘follow up’? You’ll often hear networking experts like me say that follow up is crucial. But what happens if you don’t do it? Surely it can’t matter too much, can it? I’d like to share a quick story about an early networking experience, that a) hopefully shows how much I’ve moved […]
Do you like to Self-Promote?
Do you like to Self-Promote? Just last week, I was in a sales meeting in the heart of the City of London. I was with a prospect that I was meeting for the first time, that I’d been referred to by a networking contact. I arrived early, did a couple of laps around the block […]
3 Networking Strategies Every Sales Professional Should Know
3 Networking Strategies Every Sales Professional Should Know I went to a networking meeting last week, where I met an enthusiastic salesman who was promoting a combined fire and security protection system. He shook my hand enthusiastically and proceeded to hard sell his amazing new solution that would solve all my domestic fire protection and […]
Does Networking Come Naturally to You?
Does Networking Come Naturally to You? A few years ago, I attended an old school friend’s wedding. David and I are part of a group of eight friends that have stayed in close contact. Today, with partners (and ever-increasing numbers of children), we’ve all remained close. David’s wedding to Lottie was on one of those […]
